Hi there.

Preface:

Today we're in a world where a prompt can spit out any kind of website. Any style, any motion, finished in a minute. I find peace in a page that’s here for only one reason: to be read. So this is just words, our most basic and primitive form of communication. When anyone can make anything, making stops being the hard part. The hard part is knowing which of it is any good. After that, the value moves to storytelling, distribution, reach and network: who sees the work, who carries it, and who’s in the room when it lands.

Chapter One:

I’m Harji Singh. I build brands and businesses where culture and technology meet. Now that making is the easy part, my work starts with judgment: knowing which idea is worth building, and having the nerve to kill the other ninety-nine. Then comes the story, the reach, and getting it into the right rooms. Some of that happens through Azai Studios, the studio I founded, with offices in New York and Dubai. Some of it is companies I’ve started or co-own. More and more of it, I build with some of the best people. I like work with some risk in it, and people with something real to say and the will to build it. The best partners I’ve had moved more like artists than corporations.

Chapter Two:

The other half is music. I produce and DJ as HARJI. I’ve released on Sol Selectas, Indo Warehouse and Human By Default, held a residency at Pacha NYC, and played rooms like Brooklyn Mirage and Melkweg during ADE. In 2020 I started KTPM Records in Brooklyn. A dance floor is the most honest distribution test there is. Either the room moves or it doesn’t. I treat sound the way I treat design, as identity rather than decoration. And I only make things I’d want to experience myself. On a screen, on a shelf, or on a dance floor.

Appendix:

Unnecessary But True:

I love decks but hate deck culture.
If we work together, just know: I’m gonna care way too much.
I don’t delegate; I try my best to facilitate.
My best ideas usually come to me at 9am.
I can be easy to find but hard to reach.
I think brand strategy is just therapy with better fonts.
I think taste is just evals with a pulse.
Grew up on hip hop, then crafted a sound in house music.

Current Doings:

Azai Studios // We build brands that drive demand, with the technology, digital experiences and campaigns that turn that demand into revenue. We are a New York based creative agency with an advisory board of creative directors, designers, investment bankers, technologists and founders who have built revenue-generating companies of their own, so the judgment comes from experience, not a prompt.

Azai Property Group // A real estate marketing and brokerage firm with a brand-first approach.

LOKI Seltzers // There are THC seltzers, and then there’s LOKI. We don’t care about selling the most. We care about crafting the best cannabis beverage on the market: the perfect alternative to alcohol.

Future Standards // A venture studio creating at the edges of brand, culture, and tech.

Jasaya Property Group // A boutique real estate debt fund-of-funds.

KTPM Records // A Brooklyn-based electronic record label keeping the party moving.

Mars Markets // Giving fans skin in the game with a platform to invest in the artists they believe in.

For the VCs, CMOs, and Decision-Makers:

I prefer not to lead an about me with LinkedIn vomit, because the work’s only good if it resonates before it rationalizes. But yes, I’ve done the strategy decks, the investor pitches, the KPIs. I’ve worked with Fortune 500s, managed 7+ figure media spends, and launched and scaled brands across multiple industries, multiple valuations and 4 continents. I'll cut through the BS to what truly resonates with customers, and what will actually make money.

If you’re looking for proof, case studies, references or someone who can hold court in a boardroom and a green room, I’ve got you.

Let's do something together.